Metalcraft announces promotions in Sales, Manufacturing


MASON CITY, IOWA (July 1, 2022) – Metalcraft is excited to announce a set of promotions in sales and manufacturing that positions the company to continue meeting the needs of a growing market for their ID solutions.

Promotions at MetalcraftJared Doerfler has been promoted to Vice President of Sales & Manufacturing. Doerfler joined Metalcraft in 2017 as Business Development Director before being promoted to Vice President of Sales & Business Development in 2019.

“Over the past 3 years, Jared has provided great leadership to our sales team and is constantly working to better himself as a leader,” said Metalcraft President Kyle Bermel. “I am excited for him to be able to lead both Sales and Manufacturing. I am even more excited for him to implement his vision of Manufacturing here at Metalcraft.”

Brandon Nicholson has been promoted to Manufacturing Manager. Nicholson has been with Metalcraft since 2013 as a Technical Specialist before being promoted to Technical Specialist/Customer Service Lead and then Technical Specialist Lead/ERP Specialist.

“Brandon is a change agent who can work with anyone - he is constantly looking at how to make things better,” Bermel said. His past experience and lean mindset will allow him to have an even bigger impact here at Metalcraft.”

Brandy Pedersen, who has been with Metalcraft since 2008, has been promoted to RFID lead. She also will continue her role as CI Improvement Specialist while leading the RFID team.

“Brandy is a tremendous team lead,” Bermel said. “She will continue to facilitate the growth and expansion of RFID at Metalcraft.”

Tonya Ristau has been promoted to Senior Inside Sales Representative/Inside Sales Lead, continuing her 15 years of responsibility for Metalcraft’s inside sales team. Ristau started in customer service before moving into a TeleChannels role and then Inside Sales in 2011.

“Tonya is a high performer who has vast knowledge that she can pass on to her new team members,” Bermel said.

Chelsey Kopp has been promoted to ERP/Technical Specialist. Since joining Metalcraft in 2018 as a Technical Specialist, she also has become part of the Safety Team, Wellness Team and Innovation Implementation Team.  

“Chelsey has a great understanding of our systems and will be a great fit to take over the management of our enterprise system,” Bermel said.

Since 1950, Metalcraft has provided property identification solutions from a headquarters in Mason City, Iowa. Metalcraft designs, engineers and manufactures custom RFID and barcode tags and labels for almost any tagging need, especially asset tracking, access control and OEM applications. Metalcraft also provides a wide range of services including RFID prototyping and pilot projects. Visit for details.

To discover more about our product offerings, please contact us at [email protected].


Marianne Alvarado   

About the Author: Marianne Alvarado

Marianne Alvarado is our Vice President of Sales. Alvarado joined Metalcraft in March of 2000 as a Territory Specialist, became Sales Manager in January 2022 and was named Vice President of Sales during August of 2023. She leads both the Outside and Inside Sales teams. Marianne lives in Davenport with her husband, Dave Beeman. 

Mobile Phone: 641-529-9492

Email: [email protected]

Office: 3360 9th St. SW, Mason City, IA 50401

Office Phone: 641-423-9460

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