At Metalcraft, our best new product ideas often come from our customers. That feedback can be provided to us in a number of different ways. It can be as simple as receiving survey feedback about a specific issue from various customers.
For example, a customer came to us with an issue they were having with removing the liner from their Metal Barcode Nameplates. From that feedback, we incorporated a tab into the design of the nameplate to aid in the removal of the adhesive liner. Before you know it, you've got our new Tabbed Metal Barcode Nameplate!
It could also be a bit more involved like having to design a product for a specific customer and their particular environment and/or application. One example of this would be our Barcode Cable Label, where we designed the product for a specific customer, and then introduced it to the general public.
Other products we've developed based upon specific customer feedback include our RFID Hang Tags, Polyester Container Barcode Labels, Stainless Steel Barcode Nameplates, "EZ-Peel" Removable Barcode Labels, Universal RFID Asset Tags and many more.
In this respect, we haven't really strayed too far from our company's beginnings. Metalcraft was founded by providing an identification solution to the Bostitch Stapler company over 63 years ago, and we still employ those same innovative principles in everything we do.
The product that solved the identification problem for Bostitch Stapler went on to become the "AUTOGRAPH" Nameplate - a product we still provide to customers today. To the casual observer, we may appear to be simply a nameplate and label manufacturer; however, it goes far beyond that, and anyone who has worked with us knows that we take the time to thoroughly understand our customers' applications and objectives.
We are an identification solutions company; and, as the examples above illustrate, we've shown time and time again how we provide innovative identification solutions to our customers.