Keg tracking

Keg Tracking: You’ve Got to Track ‘Em Before You Tap ‘Em

With all the beer commercials that regularly glut your television or computer screen, you might suspect that as the beer-keg rolls, so turns the world. That isn’t necessarily the case, of course. Beer sales from major breweries throughout North America remain highly profitable, although there has been little overall growth in consumption. However, what is a remarkable phenomenon over the past decade has been the continued rise of microbrews across America. As things stand, craft beer sales continue to increase by double digits each year.