trade show

RFID At Trade Shows

The Challenge

Beyond registration and check-in, attendees at conferences, trade shows and other events are largely "invisible" to the organizers and hosts. Most conference managers can't say with certainty that attendees are present at the sessions they registered to attend. There is no accurate way to measure traffic volume and flow on a trade show floor. And the food and beverage counts hosts receive from caterers are often inaccurate.