Metalcraft Industry Experts

Real-world expertise in RFID, asset tracking and durable identification.

Looking for an expert who can go beyond the RFID datasheet and talk about what actually happens in the field?

Metalcraft’s subject matter experts bring decades of hands-on experience designing, manufacturing, testing and implementing identification solutions for real-world applications. Our team includes experts in RFID engineering and inlay design, label materials and adhesives, asset tracking, RFID systems and application development.

They work with organizations across manufacturing, healthcare, pharmaceuticals, aerospace and aviation, education, IT, rental, reusable packaging and other industries to solve complex identification and tracking challenges.

Available for podcasts, webinars, interviews, articles, panels and industry events, our experts can provide practical, educational perspectives on topics including:

• RFID tag and inlay design
• RFID testing and read performance
• RFID applications and implementation
• Fixed asset and IT asset tracking
• Label materials, adhesives and durability
• RFID in manufacturing
• RFID in healthcare and pharmaceuticals
• Reusable container and returnable asset tracking
• Tool and equipment tracking
• RFID in aerospace and aviation
• RFID in education
• Rental asset tracking
• Barcode vs. RFID technology
• Building and testing complete RFID systems

Whether your audience is just beginning to explore RFID or wants to dig into the technical details of a challenging application, Metalcraft can connect you with an expert who has experience solving these problems in the real world.

Looking for an expert for an upcoming podcast, article or event?
Tell us about your audience and the topic you’re exploring, and we’ll help connect you with the right Metalcraft expert.

Metalcraft Experts

	John Fitzsimmons, Metalcraft Business Development Director RFID Tag and Applications Expert Potential Interview Topics: Why RFID Tag Selection Should Start With the Application RFID on Metal: Why It’s Challenging—and How to Make It Work RFID vs. Barcode: Choosing the Right Technology for the Job Tracking Reusable Containers and Returnable Assets with RFID Common RFID Implementation Mistakes—and How to Avoid Them John Fitzsimmons is Director of Business Development at Metalcraft and an expert in RFID tags and real-world RFID applications. With extensive experience helping organizations evaluate and implement RFID technology, John understands how asset materials, operating environments, read requirements and workflows affect RFID performance. He works with customers and technology partners across manufacturing, asset tracking, reusable containers, rental, vehicle identification and other applications to identify practical solutions to complex tracking challenges. John brings an application-first perspective to RFID, helping audiences understand everything from tag selection and testing to implementation—and why a successful RFID system requires looking beyond the tag itself.
	Mark Maliszewski, Metalcraft Product Development Engineer Product Development, RFID & Label Materials Expert Potential Interview Topics: Why Industrial Labels Fail—and How to Prevent It Choosing the Right Label Materials and Adhesives for the Application Designing RFID Tags for Metal and Other Challenging Surfaces Engineering Identification Products for Harsh Environments From Customer Problem to Finished Product: How Custom Identification Solutions Are Developed Mark Maliszewski is a Product Development Engineer at Metalcraft with more than 30 years of experience in the label industry and an extensive background in engineering and product development. He specializes in developing durable identification solutions for challenging applications, including RFID tags, industrial labels and custom constructions. Mark works closely with customers, material suppliers, equipment manufacturers and internal teams to evaluate materials, adhesives, environmental requirements and manufacturing processes. His experience gives him a unique perspective on why identification products succeed or fail in real-world environments—and how thoughtful material selection, testing and product engineering can turn a difficult identification challenge into a reliable, manufacturable solution.
	Jim Miller, Metalcraft Vice President of Engineering and Quality Engineering, Automation & Custom Solutions Expert Potential Interview Topics: When Off-the-Shelf Isn’t Enough: Engineering Custom Solutions for Unique Applications From Problem to Installation: How Engineers Turn Customer Challenges Into Working Systems Beyond the Tag: Engineering the Equipment Behind a Complete RFID Solution Automation With a Purpose: Knowing What to Automate—and What Not To Engineering Around Real-World Constraints: Space, Workflow and Existing Systems Building Custom Equipment That Fits the Application Instead of Changing the Application to Fit the Equipment Jim Miller is Vice President of Engineering at Metalcraft, where he has led the company’s engineering team since joining the organization in 1998. With a background in industrial technology, Jim brings extensive experience in engineering, manufacturing, automation and solving complex customer challenges. He leads the team behind some of Metalcraft’s most creative custom equipment and systems, including equipment engineered specifically for unique customer installations, space limitations and workflow requirements. From integrating new manufacturing technologies to developing one-of-a-kind solutions for challenging applications, Jim brings a practical engineering perspective focused on making technology work reliably in real-world environments.
	Matt Ruhland, ARK Business Systems Senior Solutions Architect RFID Systems Architecture & Integration Expert Potential Interview Topics: An RFID Tag Isn’t an RFID System: What It Takes to Build the Complete Solution When Off-the-Shelf Software Isn’t Enough: Designing Custom Asset Tracking Systems From RFID Read to Business Data: What Happens After a Tag Is Scanned Designing Technology Around the Workflow—not the Other Way Around RFID, Barcode, Software and Hardware: Making the Pieces Work Together Integrating Asset Tracking With the Systems Companies Already Use Matt Ruhland is Senior Solutions Architect at ARK Business Systems, a Metalcraft company, and the architect behind many of the organization’s custom RFID and asset tracking systems. Matt specializes in turning complex operational challenges into practical technology solutions by connecting RFID, barcode, software, hardware and existing business systems. He works closely with customers to understand their workflows, identify requirements and design systems that fit the way their organizations actually operate. From custom software and integrations to reader infrastructure and automated data collection, Matt brings a systems-level perspective to asset tracking—helping organizations move beyond individual technologies to create complete, usable solutions.
	Patrick Terhark, Metalcraft RFID Automation Engineer RFID Inlay Design & Automation Expert Potential Interview Topics: Inside an RFID Inlay: How Antenna Design Affects Performance When Standard RFID Isn’t Enough: Designing Inlays for Custom Applications Why RFID Performance Starts With Understanding the Complete System Beyond Read Range: What RFID Engineers Actually Design For Designing RFID for Challenging Materials, Environments and Read Events From Customer Requirement to Custom Inlay: How RFID Products Are Engineered Patrick Terhark is an RFID Automation Engineer at Metalcraft specializing in RFID inlay design, development and performance optimization. He works at the intersection of RF engineering, automation and real-world application requirements, developing new inlay designs when standard RFID technology cannot deliver the performance a customer’s system requires. Patrick collaborates with engineering, software and application teams to understand the complete system—from the tagged asset and operating environment to reader configuration, automation and desired read event. His work helps turn challenging customer requirements into purpose-built RFID technology engineered to perform reliably as part of a complete, integrated system.