Leadership at Metalcraft
Meet the passionate and experienced team guiding Metalcraft's future.
With over a century of combined experience at Metalcraft, our leadership team members are truly subject matter experts in the identification industry. Since 1950 strong leadership has been the core of Metalcraft’s foundation. That tradition continues with our leadership team ensuring this will continue for generations to come.
Kyle Bermel
Chief Executive Officer
Kyle Bermel joined Metalcraft as an RFID Engineer in 2012, became VP of Technology and Innovation in 2018, was named COO in 2019, President in 2020 and CEO in 2023. He has responsibilities for all operations including sales, marketing, manufacturing, engineering, finance and information technology. Kyle has a Bachelor’s degree in Management Information Systems from the University of Northern Iowa and a Master’s degree in Leadership Development from Drake University. He lives in Clear Lake with his wife, Sydney, and their two children.
Jim Miller
Vice President of Engineering
Jim is our VP of Engineering and has been with Metalcraft since joining the company in 1998 as the Engineering Manager. Jim’s responsibilities include leading the engineering department and plant and maintenance support. Jim attended Iowa State and has a degree in Industrial Technology. He lives in Mason City with his wife, Stephanie. They have two grown children.
Julia Deets
Vice President Marketing & Customer Experience
Julia Deets joined Metalcraft in 1999 as the Marketing/New Product Director. Julia has held numerous roles during her career with Metalcraft all related to marketing and customer support including her current position as VP of Marketing and Customer Experience. She has both an undergrad and a Master’s degree in Organizational Communications from Northwest Missouri State University and the University of Northern Iowa, respectively. Julia and her husband, Chris, live in Mason City with their three children.
Jon Heinz
Chief Information Officer
Jon Heinz is our CIO and has been with Metalcraft since 2006, working in the IT industry since 2000. Jon is an active member of the NIACC IT Advisory Committee and the City of Mason City Science and Technology Commission. He lives in Mason City with his wife, Sarah, and two children.
Brian Perkins
Chief Financial Officer
Brian Perkins is our CFO and has been with Metalcraft since joining the company in 2010. He graduated from Iowa State University with a Bachelor’s degree in Accounting. After starting his career in public accounting, Brian moved to the private sector and has held various controller and CFO positions in manufacturing, distribution, and banking. He is active in church working with youth and a board member on the Central Iowa Youth for Christ board. Brian and his wife, Amber, live in Mason City. They have two grown children.
Marianne Alvarado
Vice President of Sales
Marianne Alvarado is our Vice President of Sales. Alvarado joined Metalcraft in March of 2000 as a Territory Specialist, became Sales Manager January 2022 and was named Vice President of Sales August of 2023. She leads both the Outside and Inside Sales teams. Marianne lives in Davenport with her husband Dave Beeman.
Brandon Nicholson
Vice President of Manufacturing
Brandon Nicholson is our Vice President of Manufacturing. Nicholson joined Metalcraft in September of 2013 as a Technical Specialist. He was promoted in 2018 to Technical Specialist Lead/ERP Specialist, again in 2022 to Manufacturing Manager and then again in June 2024 to Vice President of Manufacturing. Brandon lives in Mason City with his wife Missy and their two children.