Built to Last | Episode 3: Taking Ownership

Metalcraft Videos

What does it mean to truly take ownership?

In Episode 3 of Built to Last – The Metalcraft Legacy Series, former CEOs Doug Peterson and Steve Doerfler reflect on one of the most transformative periods in Metalcraft’s history.

From purchasing the company in 2006 to creating an employee ownership culture, investing in RFID technology, surviving the devastating 2008 flood, and navigating the Great Recession, this conversation explores the decisions that shaped Metalcraft’s future.

In this episode, you’ll hear the stories behind:

  • Purchasing Metalcraft and taking ownership of its future
  • Why employee ownership (ESOP) became a priority
  • Investing in RFID before the market was fully established
  • Leading through the 2008 flood and the Great Recession
  • Building a culture of trust, resilience, and long-term thinking
  • Preparing the company for its next generation of leaders

Through firsthand stories of risk, perseverance, and leadership, Doug and Steve share how a commitment to people, innovation, and strategic planning positioned Metalcraft for continued growth.

Built to Last – The Metalcraft Legacy Series is a four-part podcast celebrating Metalcraft’s 75th anniversary. Hosted by former CEO Steve Doerfler and current CEO Kyle Bermel, the series captures the stories, leadership lessons, innovations, and defining moments that shaped the company over the past seven decades.

Featuring:

  • Doug Peterson, Former President & CEO
  • Steve Doerfler, Former President & CEO

Learn more about Metalcraft: https://www.idplate.com

Music Credit: Bensound.com Free Music for Videos

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