70th anniversary history of Metalcraft

Metalcraft Videos

Marking its 70th anniversary, Metalcraft celebrates a legacy of innovation, quality, and customer dedication in the identification industry. Founded in 1950, Metalcraft’s journey began by solving a simple nameplate issue, evolving into a leader in high-quality identification solutions. The 1980s brought significant growth as the company embraced barcode technology, with a landmark order from Union Pacific Railroad.

By the 1990s, Metalcraft led with its first website and embraced e-commerce, offering customers the ability to design and purchase tags online. Entering the new millennium, the company pioneered RFID technology, further solidifying its reputation for innovation in asset tracking and security. This growth necessitated a move to a state-of-the-art 46,000 square foot facility in 2013, enhancing production and quality control.

President and CEO Steve Doerfler attributes the company’s success to its private ownership, strong values, and commitment to both its people and customers. Metalcraft’s innovative spirit continues to drive its leadership in barcode and RFID technology, setting the stage for a promising future in the identification industry.