Asset Tracking with BallerTV and Metalcraft RFID Tags

Metalcraft Videos

In this case study, sports streaming service BallerTV partnered with Metalcraft to implement RFID technology for asset tracking. During the pandemic, BallerTV faced challenges as sporting events were canceled, but the demand for streaming events surged when spectators were restricted. Metalcraft recommended their Universal RFID product line, known for excellent read range on both metal and plastic surfaces. By incorporating preprinted barcodes matching RFID programming, BallerTV’s technicians could use either tracking method.

Previously, scanning each asset manually took 10-15 seconds, but RFID significantly reduced this time, saving hours when handling large volumes of equipment. BallerTV plans to further integrate RFID into their inbound and quality control processes, with future plans to track assets across venues using handheld RFID readers, providing real-time location data.