You can’t turn on the news these days without hearing about how the economy is affecting one thing or another.
I would like to take a radical glass is half full approach and look at how today’s economy could potentially have a positive impact on something – asset tracking. We all know budgets are tight and a lot of new equipment purchases are being delayed. Isn’t that the perfect time to do an internal inventory of the equipment you already have?
A confused crossword puzzle. A psychedelic postage stamp. A barcode on drugs. These images are used to describe QR (quick response) codes in a recent article I read on the increased usage of QR codes for marketing purposes. As a marketer I would agree they are a great tool to have in your arsenal and we have been integrating them into our materials to give more exposure to some of our other online materials - i.e. YouTube videos and customer case studies.
What is asset tagging?
Asset tagging, also called asset tracking, “refers to tracking the method of physical assets, either by scanning barcode labels attached to the assets or by using tags using GPS or RFID, which broadcast their location” (Wikipedia).
Who uses asset tagging?
Just about anyone who has an asset to track—regardless of the size of his or her organization—can benefit from asset tagging.
A wide variety of industries use asset tagging. Just a few of them include: