In High Demand: The Growing Popularity of Photo Anodized Metal Tags in Asset Management

June 9, 2023

In today's fast-paced and interconnected world, efficient asset management is essential for businesses across various industries. Organizations rely heavily on their valuable assets, ranging from equipment and machinery to tools and inventory, to drive productivity and maintain a competitive edge. However, keeping track of these assets can often become daunting, leading to misplaced items, unnecessary downtime, and financial losses.

Fortunately, advancements in technology have paved the way for innovative solutions, and one such tool that has gained significant popularity is metal asset tags. Built to withstand harsh environments and extreme conditions, metal asset tags are typically made from materials such as aluminum, stainless steel or brass, ensuring longevity and reliability.

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Why Are Metal Asset Tags So Popular?

At Metalcraft, we've been producing metal asset tags since we opened our doors in 1950. Our best-selling photo anodized tags are top performers year in and year out for good reason.

  1. Durability - Photo anodized metal tags are constructed using a process called anodization, which creates a protective layer on the surface of the metal. This layer makes the tags highly resistant to corrosion, abrasion, chemicals and extreme temperatures.
  2. Legibility - The photo anodization process allows for high-resolution printing of text, numbers, barcodes and even company logos directly onto the metal surface. This printing method ensures excellent legibility and prevents fading or smudging, even after prolonged exposure to sunlight, chemicals, or rough handling. The clear and crisp identification on these tags makes asset tracking and inventory more accurate and efficient.
  3. Customization - Photo anodized metal tags offer a wide range of customization options including different shapes, sizes and thicknesses to suit your specific needs. Additionally, they have the flexibility to incorporate company branding elements such as colors, logos and designs on the tags.
  4. Versatility - Photo anodized metal tags are suitable for a diverse range of assets across industries. Whether it's heavy machinery, tools, electronic equipment or inventory items, these tags can be securely affixed to any surface. This includes metal, plastic, wood or glass. Their versatility makes them an ideal choice for businesses in sectors like manufacturing, healthcare, logistics, construction and more.
  5. Cost-effectiveness - Despite their advanced features, photo anodized metal tags offer cost-effective solutions for asset management. Their long lifespan minimizes the need for frequent replacements, reducing maintenance costs. In addition, the accuracy and efficiency gained from streamlining the asset tracking process helps organizations avoid losses due to misplaced or stolen items, saving both time and money in the long run.

What is Metalcraft's PHA 5 Point Promise?

Metalcraft has taken this best-selling product line and created an offer you just can't refuse - our Photo Anodized 5 Point Promise. It's just our way of giving additional value to this exceptional product line. Check out the offer below and then contact us for more information or to receive free samples.

Metalcraft's Photo Anodized 5 Point Promise

  1. Superior Durability - Metalcraft's popular Metal Barcode Nameplates and Foil Barcode Labels combine limitless options with dependability and readability under harsh conditions for the most durable ID solutions.
  2. Next Day Program - Order today, ship tomorrow at no additional charge! Available in a variety of our most popular sizes of Metal Barcode Nameplates and Foil Barcode Labels (domestic only, black only).
  3. Easy Replacement - Why pay for an entire order when you only need a few replacements? Metalcraft now offers this service for one low flat fee.
  4. Number History - Can't remember where your number sequence ended? We do! Metalcraft offers instant number recall to pick up exactly where your last order left off.
  5. The Metalcraft Guarantee - Add the intensified option to any Metal Barcode Nameplates or Foil Barcode Labels, and we guarantee the barcode will be readable for the life of the asset or we will replace it at no charge!

If you would like to receive additional information about Metalcraft's Photo Anodized product line or our Photo Anodized 5 Point Promise, please contact us at 800-437-5283 or


Julia Deets, VP of Marketing and Customer Experience 

About the Author: Julia Deets

Julia Deets joined Metalcraft in 1999 as the Marketing/New Product Director. Julia has held numerous roles during her career with Metalcraft, all related to marketing and customer support. Her current position is as the VP of Marketing and Customer Experience. She has both an undergrad and a Master's degree in Organizational Communications from Northwest Missouri State University and the University of Northern Iowa, respectively. 


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