MASON CITY, IA (November 14, 2023) - Metalcraft, a leader in the identification products industry has announced the launch of the revolutionary Universal Eco Mini RFID Tag, a new RFID tag that is specifically designed for item-level retail tracking on metal surfaces.
The Universal Eco-Mini RFID Tag is made with 40% less material than legacy products and it has a read range of up to 25 feet on metal surfaces. This makes it ideal for use in retail store, where it can be used to track inventory of metal items.
The Universal Eco-Mini RFID Tag is also very affordable, making it a cost-effective solution for retailers of all sizes.
"We are incredibly excited about the launch of the Universal Eco Mini RFID Tag," said Kyle Bermel, CEO at Metalcraft. "This product serves a need not currently being met in the retail industry and we believe that it will have a significant impact on how retailers (as well as others) benefit from radio frequency identification (RFID) technology."
In addition to its exceptional features, the Universal Eco Mini RFID Tag is designed with a focus on performance, sustainability and cost-savings. This commitment to innovation aligns perfectly with Metalcraft's mission to continue to advance RFID technology.
"Our Eco-Mini tag will change the game when it comes to tagging metal items," said Colynn Black, Metalcraft's RFID Business Development Director. "There isn't another tag on the market that has the high-end performance at the low cost of the Eco-Mini. It's a win/win type of product for any industry need."
Metalcraft has provided property identification solutions since 1950. What began as a solution for Bostitch Stapler Company's identification needs has evolved into Metalcraft as we know it today, a strong, innovative and growing company living by our corporate values and driven by the Metalcraft Compass. As member-owners, we take pride in what we do and we strive every day to exceed our customers' expectations by providing them the right product with the right technology for their application. We have the leadership, experience and expertise company-wide to do just that.
For media inquiries, please contact:
Julia Deets, VP of Marketing and Customer Experience
About the Author: Julia Deets
Julia Deets joined Metalcraft in 1999 as the Marketing/New Product Director. Julia has held numerous roles during her career with Metalcraft, all related to marketing and customer support. Her current position is as the VP of Marketing and Customer Experience. She has both an undergrad and a Master's degree in Organizational Communications from Northwest Missouri State University and the University of Northern Iowa, respectively.