(MASON CITY, IA, August 23, 2023) Metalcraft, a leading manufacturer of identification products, is excited to announce the promotion of Marianne Alvarado to the position of Vice President of Sales.
In her new role as Vice President of Sales, Alvarado will be responsible for leading and overseeing all aspects of the company's sales operations. With her deep industry knowledge, strategic mindset and proven track record, Alvarado is well-equipped to drive the sales organization.
"I am honored and excited to take on the role of VP of Sales at Metalcraft," said Alvarado. "I look forward to continuing to work closely with our talented sales team to drive innovation, cultivate strong customer relationships and be a strong ambassador of the Metalcraft brand."
Alvarado has been an integral part of Metalcraft's success, previously serving as Sales Manager and Senior Territory Specialist.
"I am thrilled to promote Marianne Alvarado as our VP of Sales," said Kyle Bermel, Metalcraft President. "With her experience, expertise and unwavering commitment to the customer, she is a perfect fit to lead our sales efforts. Her work as a sales manager has prepared her and her team to drive Metalcraft into the future."
Alvarado joined Metalcraft in March of 2000 as a Territory Specialist, became Sales Manager in January 2022 and she was named Vice President of Sales in August of 2023. She leads both the Outside and Inside Sales teams. Marianne lives in Davenport with her husband, Dave Beeman.
About Metalcraft
Metalcraft has provided property identification solutions since 1950. What began as a solution for the Bostitch Stapler Company's identification needs has evolved into Metalcraft as we know it today, a strong, innovative and growing company living by our corporate values and driven by the Metalcraft Compass. As member-owners, we take pride in what we do and strive every day to exceed our customers' expectations by providing them with the right technology for their application.
For media inquiries of more information, please contact Julia Deets, VP of Marketing and Customer Experience at [email protected].
