Metalcraft launches Inlay Innovation for RFID inlay design, fabrication

August 12, 2021
Inlay Innovation

MASON CITY, IOWA (August 3, 2021) – Metalcraft announced Inlay Innovation, a wholly owned subsidiary focused on custom RFID inlay design, testing and production in Iowa. The investment strengthens Metalcraft’s supply chain and meets growing demand for custom products sought by RFID converters, manufacturers, distributors and integrators. 

“In a turbulent time for our global partners and RFID customers, we made a clarifying decision: Inlay Innovation would become a core part of our business,” said Metalcraft COO Kyle Bermel. “This is an investment aligned with our values – to step up in the face of challenges – and it strengthens our ability to solve customers’ identification problems by creating new products.” 

Inlay Innovation’s new facility in Ames, Iowa features Mühlbauer Group equipment for production with support from Iowa State University’s Center for Industrial Research and Services. Work at the lab and production facility has already begun, with a ribbon cutting scheduled for Aug. 17. 

“Metalcraft’s design, testing and production of custom RFID products reflects a 70-year history of innovation,” said president and CEO Steve Doerfler. “Inlay Innovation is the latest investment to create extraordinary value for Metalcraft customers, and it’s the next chapter in our story of manufacturing innovation in Iowa.” 

Since 1950, Metalcraft has provided property identification solutions from a headquarters in Mason City, Iowa. Metalcraft designs, engineers and manufactures custom RFID and barcode tags and labels for almost any tagging need, especially asset tracking, access control and OEM applications. Metalcraft also provides a wide range of services including RFID prototyping and pilot projects. Visit for details. 


Julia Deets, VP of Marketing and Customer Experience  

About the Author: Julia Deets

Julia Deets joined Metalcraft in 1999 as the Marketing/New Product Director. Julia has held numerous roles during her career with Metalcraft, all related to marketing and customer support. Her current position is as the VP of Marketing and Customer Experience. She has both an undergrad and a Master's degree in Organizational Communications from Northwest Missouri State University and the University of Northern Iowa, respectively. 

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